Search Engine Optimization (SEO) refers to a series of coordinated steps that increase the chance of your website showing in the search engine results page (SERP). People also refer to this presence in the SERP as organic rankings. Presence on the SERP for terms important to your business leads to increased traffic and leads from your website. While the business does not pay for each visitor to the website from organic search results, there is ongoing effort and time required to optimize the website and achieve top rankings.
SEO generally has a very high return on investment because people using search engines have high intent to purchase. That means that rather than having to convince someone that they need your service, SEO visitors have already indicated their interest by searching for keywords that match your business category. SEO typically shows up as one of the lowest cost lead sources in annual surveys of marketers.
Local SEO is a type of online marketing that helps businesses increase search engine traffic based on map placement for geographic related keywords. While there is some similarity between tactics used for general SEO versus Local SEO, the local algorithm for ranking is different from the general search algorithm. Local SEO results are the fastest way for local businesses to get placement in search engine results page.
Every campaign begins with research to identify keywords and themes that will guide us to create content designed to build a relationship with customers and prospects.
Our professional content designers create Featured News, informational articles, BuzzGraphics and blog posts that are appreciated and utilized by customers, prospects, online publishers and others who share and link to trustworthy content.
Our approach to analysis includes both tracking and tuning. We monitor and track rankings and traffic so we can adjust the plan of action to achieve the client's goals.
77.8% of pages at the top of the search results have an external link, according to a Moz.com study. Top search rankings typically don't happen without links, and rarely does great content earn links without tremendous effort and the right connections. We make the effort and have the right connections.